Cloyes established 1921

Survey: Cloyes Remains the Most Preferred Brand of Timing Components

For the second consecutive year, Cloyes is the number one choice of timing products for professional technicians and engine builders

FORT SMITH, Ark., January 28, 2020 – In a recent survey of Engine Builder magazine readers, Cloyes Gear and Products was found to be the most recognizable brand in the timing components category. Forty-eight percent of the nearly 5,000 Engine Builder readers surveyed responded with ‘Cloyes’ as their first answer when asked to name the top three brands of timing components they most often buy. The second closest brand registered only 17 percent of first mentions.

“For the second consecutive year, this survey tells us that Cloyes maintains its position as the number one choice of timing products for professional technicians and engine builders,” said Brian Wheeler, vice president of business development and marketing for Cloyes. “This survey confirms that the industry has a firm belief in the ability and strength of our products and our people.”

Fifty-seven percent of respondents also stated the primary reason for choosing a timing components brand was the brand’s reputation for quality, while 31 percent stated experience with the product led to purchases of a brand’s timing components.

“Quality and experience with a product are welcomed responses as to why engine builders and professional technicians purchase timing components,” added Wheeler. “Cloyes is built upon nearly a century of engineering and manufacturing expertise. As our brand messaging states, reliability creates credibility, and Cloyes’ products and people are certainly reliable.”

The complete 2019 Buying Behavior Survey can be found on Page 40 of the December 2019 issue of Engine Builder magazine.

About Cloyes

Cloyes, based in Fort Smith, Ark., is the North American leader and global designer, developer, manufacturer and distributor of timing drive systems and components for the automotive aftermarket. Its products are mission critical components for engine performance and function and are used in high-performance and replacement applications. Cloyes serves a broad customer base, including wholesale distributors, national and local retailers, re-packagers, and production engine rebuilders, and sells its products under the Cloyes® brand worldwide as well as the Dynagear® and CY-LENT® brands throughout North America. To learn more, visit

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